JOYBA BUBBLE TEA

A burst of joy in every sip, Joya Bubble Tea is a fresh new product on the market. For this campaign we worked with 3 influencers to capture lifestyle imagery of the product. In addition to influencer assets, I had the pleasure of working with the brand’s fun and colorful assets. By combining the two, I created 3 animated Instagram feed & story ads.

Campaign objective: Drive sales and awareness of Joyba at Albertsons stores
Total Impressions: 9,697,730 (2% more impressions above our goal)